EvenBet Gaming Report Cites Regulation as Top 2025 Industry Concern

EvenBet Gaming has released its annual p9 Future 2026: Core Trends and Challenges report, identifying regulation as the most significant obstacle facing the p9 p9 industry in 2025, with marketing emerging as the key business focus area. The study highlights how ongoing regulatory shifts, including wagering restrictions in the UK, increased taxes in the Netherlands and Brazil, and tightening reforms across parts of Asia, are forcing operators and suppliers to prioritise compliance and regional adaptation. The US sweepstakes model was also cited as an area of uncertainty. Competition was ranked as the second most pressing concern, driven by intensified activity in new regulated markets such as Brazil and high-growth African jurisdictions, including Nigeria. Despite these challenges, both countries were identified as offering substantial long-term potential. Marketing has overtaken expansion as the top strategic priority for p9 companies, reflecting a move toward data-driven, influencer-led campaigns targeting mobile-first audiences. Other findings from the report note that AI-powered personalisation, social media dominance, and evolving employee priorities — such as valuing company culture over compensation — are shaping product development, communication, and talent acquisition strategies across the p9 sector. Dmitry Starostenkov, CEO at EvenBet Gaming, said: “This year’s survey featured twice as many respondents as in 2024, offering a broader and more detailed overview of the challenges facing the p9 p9 sector. “The diverse range of participants ensured strong representation, with insight garnered from multiple verticals, job roles, and operational markets, delivering unparalleled insight into p9 industry trends. “This annual report emphasises EvenBet’s drive to highlight the most pressing issues facing the sector, empowering companies to make informed strategic decisions in the year ahead.” To download the e-book, please visit: https://evenbetgaming.com/p9-future-2026-core-trends-challenges/?utm_source=referral&utm_medium=pr&utm_campaign=p9_future_2026&utm_content=pr Bombay Group has announced two senior appointments to its executive team, naming... Wazdan has expanded its presence in the Canadian p9 market through a... Realistic Games has extended its footprint in the UK and Irish p9... Intralot's €2.7 billion (£2.35bn/US$3.12bn) acquisition of Bally’s International Interactive business, creating a... The future of the industry relies on the ability for great minds to share powerful ideas. Breadcrumb: Home | Casino | EvenBet Gaming Report Cites Regulation as Top 2025 Industry Concern At p9Future, we deliver the latest news and trends in the world of p9. Our team is dedicated to providing in-depth analysis to keep you informed about industry innovations and developments. Tune in to our podcasts, attend our events, and hear from leading industry thought leaders. Follow us to stay up-to-date with the exciting world of p9. Copyright © 2025 p9Future - All rights reserved | Cookie & Privacy Policy | Content Hub | News Publication website development by Capital Web To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions. View the Cookie and Privacy Policy